Strategic Research Insights, Inc. is a marketing consulting firm serving clients in the US and global pharmaceutical sector. Our goal is to improve the business performance of clients who seek our services and grow alongside with them. We are currently putting together a new team of consultants in Hyderabad, India and this is an excellent opportunity for candidates who prefer a dynamic start-up environment.

Candidates applying for this position will have excellent opportunity to use their quantitative and problem solving skills to identify key steps to improve business performance of our clients’ products. The position is ideal for those who a flair for identifying trends and patterns in a vast array of data and crystallise such information to actionable steps.

The role of a business insights analyst is to assist our clients build the right strategy to improve brand equity and market share via several dimensions. Candidates will learn and develop several skills to improve their evidence-based thinking and understand how twenty first century global corporations in the pharmaceutical sector are leveraging data from physicians and patients to improve business performance. The role involves a learning agenda as well as instant application of concepts learned.

Candidates will:

• Learn how to interpret data and draw conclusions in a business context from team leaders who have advanced degrees in business administration
• Understand how data on physicians’ perceptions towards our clients’ products are used to improve market performance
• Develop an appreciation of key marketing concepts such as strategic segmentation and how to implement those solutions in different client projects
• Gather insights on the effectiveness of current messaging and develop an optimal messaging strategy for our clients in the pharmaceutical industry
• Contribute to new product development efforts by identifying the optimal product profile given key technical and regulatory constraints in the pharmaceutical industry
• Learn and use our innovative approaches to predict new product demand and assess impact on the market due to product introductions by major pharma companies
• Identify key drivers and barriers for new product adoption
• Isolate triggers to convert physicians who are non-users to users and develop tactical action items for increased adoption
• Assess the effectiveness of current marketing campaigns directed toward patients and estimate the return on investments of ongoing direct to consumer TV and magazine advertisements
• Develop a road-map of patient journey from diagnosis to treatment to adherence to pharmacologic therapy from unprecedented volume of data generated by the health care industry
• Understand price elasticity of demand among patients for different therapeutic options and develop a pricing strategy for our client company products

Candidate Profile:

• Strong written and oral communication skills in English
• Passion for problem solving thru data analysis and consulting
• Position is highly suitable for those who have a flair for consulting and those who have an interest to pursue business education in the future
• Must possess leadership and organizational development skills with the flair for working in a team environment as the role involves interacting with team members in different departments
• Ability to consolidate, summarize and communicate strategic thinking
• Familiarity with Microsoft Excel and Microsoft PowerPoint to communicate results